Five Point Four



Why we CHOOSE to snap freeze our meals

We’ve all heard about the war between fresh and frozen foods, but why does it exist? There’s no hate here – we will happily admit that there are benefits of both fresh and frozen meals and one method doesn’t necessarily trump the other. #cantweallgetalong

But, we do want to break the stigma that frozen meals are inferior to fresh, so we are going to break down the key reasons why we CHOOSE to snap freeze our meals:

Convenience & lifestyle

First and foremost, we buy prepared meals for the convenience they offer.  Yes, we want to eat delicious, healthy meals which we know will help us achieve our health goals; but no, we don’t want to have to worry about counting macros, grocery shopping, cooking or cleaning.

However, a huge factor of convenience requires the product to fit perfectly into your lifestyle and schedule – even when life can be crazy and unpredictable. I don’t know about you, but there have been countless times I have planned my grocery shopping around meals I thought I’d have time to eat throughout the week and things have popped up that have stopped me from following my own plan, e.g. emergency meetings, social outings with friends or an impromptu interstate trip.

The end result? A heap of food in the fridge that is no longer good to eat when you get home from a late night in the office and actually really, desperately need it (help?!). Snap freezing our meals mean you’ll always have something waiting in the freezer for you to eat when it suits YOU. No more skipping social events because you don’t want to waste your precious $ spent on groceries – when, how and why you choose to eat our meals is totally on your TERMS. Live yo’ best life with no inhibitions and our meals will be there to fuel you in between.

Preserves quality and freshness

‘Fresh’ is being used as a label for any meals that aren’t frozen, but food is only really fresh when it has just been picked at the farm. As much as meal providers try to streamline the farm to kitchen to fridge time, sometimes it can still take weeks. Doesn’t seem so fresh now, does it?Although freezing our meals does mean they are not ‘fresh’ under this label, the process of snap freezing actually preserves the quality of the fresh produce we use. This means it retains the appearance, flavour and texture it was before freezing, while significantly extending the storage time. It’s a win-win!

Nutrients naturally degrade over time

It’s sad, but true. Even when you have food sitting in the fridge, it’s nutritional value degrades day by day. An apple you bought 1.5 weeks ago from Woolies compared to one that’s just been picked off the tree would have different levels of nutritional value.

Snap freezing our meals immediately after cooking effectively locks in these nutrients, so you can reap all the health benefits from the natural vitamins and minerals in the fresh ingredients we cook with.

Stops bacteria growth

Full disclosure – this is a bit of a gross one that not many people know about, but it is a major factor in why we chose the #frozenlife.

Food actually continues to grow bacteria over time – whether it’s raw or cooked, on the counter or even in the fridge. What about those leftovers you’ve had sitting in the fridge for two days? Yep, microorganisms would’ve grown – the truth hurts sometimes.

The benefit of snap freezing our meals is that it slows enzyme activity, stops microorganisms from growing and reduces chemical reactions. And although freezing can stop all these yucky things from happening, it still maintains nutritional status of the fresh ingredients – pretty cool, huh?

No food waste

Did you know 40% of the average Australian household bin is food? RIP tasty food and money.

This was one of the major determining factors which led us to snap freeze our meals – we care about sustainability, and we know you do too. Freezing our meals means they have a shelf life of up to 12 months, so you never have to throw out quality, nutritious food.

Plan an unexpected holiday? No problemo, our meals will be ready to eat when you are. Every little bit helps when it comes to reducing waste and helping to preserve our beautiful planet.


So there you have it – that’s why we choose to snap freeze our meals. It means our meals fit into your lifestyle, reduces food waste, stops bacteria growth, locks in nutrients and preserves freshness. No complaints here.

Click HERE to enjoy the benefits of our delicious and healthy snap-frozen meals.